GROW How You Serve Business is the greatest platform for change. In the next normal, commit to ongoing service to your community through volunteering, sustainability, Society and giving back. Consider appointing a chief impact officer to triple down on your company’s efforts to do well by doing good. When you speak to employees, highlight internal successes and heroes to maintain enthusiasm and encourage others. Connect doing good Be a platform for Triple down on sustainability to doing well. change in the world. for the long term. Formally communicate your societal Identify the areas for corporate focus Appoint a chief impact officer to impact progress as part of the aligning to UN Sustainable Development orchestrate corporatewide initiatives and earnings process. Goals (SDGs). maintain enthusiasm. Measure and report your impact to identify Partner with nonprofit organizations that Define net-zero plan, and initiate change current status and overall improvement. support your mission. efforts to achieve it. Establish an Office of Ethics to elevate Encourage key executives to lead through Support the UN SDGs, creating greater awareness of and focus on key ethical example to foster corporatewide momentum companywide knowledge and interest in considerations related to financial and around initiatives. them. operational decisions. Consider the 1-1-1 model, codifying a sustainable model for giving time, talent, and hard assets and human resources. Devote a PR and marketing effort to generate initiative momentum and support. Spotlight internal successes and heroes to encourage others. The COVID-19 Response Playbook | 31