Success Stories Keen TentCraft Theragun Keen launched an initiative to connect TentCraft, a custom tent manufacturer, Theragun connected customers through healthcare workers, and those at home, in quickly pivoted its manufacturing business Commerce Cloud to drive donations of 250,000 need of new shoes with up to 100,000 pairs to provide mobile, high-quality drive-thru meals through Feeding America, and now are (about $10,000,000 in value). A nomination screening tents for healthcare professionals set to donate 300+ Theraguns and thousands process was quickly developed and launched on the front lines of COVID-19 relief efforts. of masks to hospitals around the world in on Commerce Cloud to capture customer TentCraft leveraged Sales Cloud to manage addition to exclusive discounts for first information and begin delivering shoes to customer relationships, and Pardot to build, responders and the military. those most in need. test, and deploy quick, scalable campaigns that delivered highly personalized content. With a strong digital footprint across the ecosystem, TentCraft is able to ensure alignment across the supply chain to quickly pivot its manufacturing business and build safe and secure temporary testing environments. The COVID-19 Response Playbook | 32