SUSNAIVETY ATAINABLE PROFITS A STRENGABILITYTH 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (03:52 - 04:14) I think perhaps one of the lessons for me was that naivety was very much an asset versus a weakness. I think you see a lot of ideas in companies coming not from the core of the industry but from the periphery. Pete Flint