Pete Flint PodBook™
Pete Flint is a 2-time unicorn founder. He’s a co-founder and former CEO of Trulia, one of the internet’s most successful marketplaces, and is a Founding Partner at NFX.
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NAVIGATING MARKET DISRUPTIONS AND MAKING STRATEGIC DECISIONS Pete Flint General Partner at NFX
About Pete Flint Pete Flint is a 2-time unicorn founder. He’s a co-founder and former CEO of Trulia, one of the internet’s most successful marketplaces, and is a Founding Partner at NFX. He led Trulia from inception to one of the largest and fastest-growing real estate brands in the U.S. with more than 50 million monthly unique users and a merger with Zillow in 2015 that valued Trulia at $3.5 billion.
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SUSNAIVETY ATAINABLE PROFITS A STRENGABILITYTH 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (03:52 - 04:14) I think perhaps one of the lessons for me was that naivety was very much an asset versus a weakness. I think you see a lot of ideas in companies coming not from the core of the industry but from the periphery. Pete Flint
WHAT YOU NEED FOR SERIOUS DECISIONS 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (07:20 - 07:34) The truth in 2024 is that ease of use, data and insights are paramount in the high decision processes. Pete Flint
REAL ESTATE VS ECONOMY 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (23:43 - 23:54) In 10 years' time, people are gonna be buying and selling houses and living in houses, whatever happens to the economy. And they're absolutely gonna be using digital platforms to do that. Pete Flint
WHEN A COMPANY NEEDS TO ATTACK 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (24:19 - 24:48) There's certain things that don't work anymore. And then there's one group of founders who are like, “Okay, let's hibernate until the world gets better.” And there's another group which is like, “Let's attack, let's play to win.” Not every company can attack but I think most companies can in their own way. Pete Flint
COMPETING VERY AGGRESSIVELY WAS THE PATH FORWARD 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (32:40 - 33:02) Competition was really helpful because it's helped to change the mindset of the real estate agents and brokers that they need to embrace digital marketing and listing syndication. It was the collective brain power, these two teams competing very aggressively was the path forward. Pete Flint
THE BEST ADVICE FOR FOUNDERS 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (38:30 - 38:53) The single best advice: if you're a founder and you can sign yourself up with other founders who also can invest in the company, then that's the best of both worlds. Pete Flint
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About RELAYTO Experience-Focused Leaders is the podcast from the RELAYTO.com Content Experience Platform. RELAYTO is the #1 Interactive Experience platform that transforms your static content (PDFs, MP4s, images) into engaging interactive experiences, enabling viewers to choose their own path and self-educate.
About the Podcast Host, Alex Shevelenko 5 Lines about Alex Alex Shevelenko: Co-Founder & CEO, RELAYTO/ Content Experience Platform Expert: Marketing, Customer & Employee Experience Design, Future of Work, AI & Cloud Founded Glocal Partners Ex: SuccessFactors|SAP, Salesforce, Oliver Wyman, Microsoft Academia: Stanford MBA, Penn BSE & BA, book research assistant for Dean of Wharton Awards: 60+ digital experience & comms. Excellence in Management Consulting, USA
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