Peter Fader
Peter Fader is the Wharton Schoolprofessor of marketing.
Peter Fader Professor of Wharton Marketing Department Dr. Peter Fader is a professor at Wharton Marketing Department, researching thing such as: the lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries, and managerial applications with focus on topics such as customer relationship management. Listen on Your Favorite Platform
