Peter Fader PodBook™

Peter Fader is the Wharton School professor of marketing. A serial entrepreneur with an exit to the likes of Nike and an inventor of the customer lifetime value calculation as we know it. He is also the author of four books on Customer Centricity.

RELAYTO Podcast

RELAYTO CEO

Experience-Focused Leaders

Peter Fader

Wharton School

professor of marketing

Customer Centricity

customer lifetime value

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