98 Version 1.2 December 11, 2009 size r elationship The name of the program or initiative should be expressed in upper and lower case FS Albert Bold. The designation “A Pfizer Program” should be placed underneath in FS Albert Bold Italic Pfizer blue and according to the size relationship shown. External Corporate Wide Size Relationship Pfizer Branding Guidelines / Visual i dentity / 4. Pfizer Programs & initiatives P ro g r a m N a m e ® A P r o g r a m General users c ommunications Professionals design agencies