84 Version 1.2 December 11, 2009 Enabling Functions: don’ts Pfizer Branding Guidelines / Visual i dentity / 2. enabling f unctions General users c ommunications Professionals design agencies DO NOT lockup with logo. DO NOT create special logos. DO NOT use as a Business Unit signature. DO NOT add drop shadows or other effects. DO NOT use in upper and lower case. DO NOT use in color.
Pfizer Brand Book Page 83 Page 85