BRAND GUIDELINES Our icon library consists of hundreds of vector icons to be used to visually communicate a product, idea or service . ICONS Icons are the visual expression of our products, services or tools . Simple, light, sophisticated and friendly, they communicate the core idea or component of the brand . While each icon is visually distinct, all icons should have consistent line weights and visual style . Line weights can be manipulated, but take special care to keep lines light enough that they match other elements on the page . The icons can be used as black and white or you can make them pop by adding magenta to an element of the icon or applying the gradient to the whole thing . 51