BRAND GUIDELINES “Your brand is what people WHAT IS A BRAND? say about you when you’re A brand isn’t a logo . Or our business cards . It’s not words on a page or images on a screen . It’s not a billboard or an event booth . It’s these things, but really, so much more . not in the room.” Most important, a brand is about people . When you interact with someone, they won’t always remember the particulars of your conversation . But you can be sure they’ll remember how you made them FEEL . That’s a brand . —Jeff Bezos, Amazon founder 9