BRAND GUIDELINES WHO WE SERVE Learners (individual subscribers or members of group plans): “My craft is my career . Connect me to my community and give me Learners access to the knowledge I need to own my future .” Planners (managers of group plans): “I have a vision for my team . Give me access to the people, skills and Planners insight I need to realize it .” Authors (the people who create our courses): Authors “I want to share my knowledge with the world . Give me a platform to teach and connect me with other passionate experts and learners .” 16