II Brand Style Guideline - 2021 www.poixel.com Table of Content Brand Who we are Positioning Brand Values Tone of Voice 1 5 3 Color Primary Palette Secondary Palette Color Principle Layout Printed Officials Display Screen Social Identity Mark Master Logo Applications Logo Misuse Size & Spacing 2 6 4 Typo English Typo Arabic Typo Size & Spacing Visuals Imagery Iconography Illustrations