Brand Style Guideline - 2021 www.poixel.com 5 Tone of Voice Using the tone of professionalism by emphasizing formality by choosing a communication methodology to establish a well-structured and comfortable customer purchasing cycle. Fromal Insightful Story-teller We speak numbers that are the future of any industry by sharing & presenting insights and figures that shall build credibility to our thoughts and marketing philosophy. A story based on an existing case study stands for authenticity, which decision makers perceive by a challenge & executed call to action in the market.