Brand Style Guideline - 2021 www.poixel.com 12 Primary Colors Black 6 C RGB 16 24 32 HEX 101820 CMYK 100 61 32 96 Cool Gray 2 C RGB 208 208 206 HEX D0D0CE CMYK 14 10 8 0 447 C RGB 55 58 54 HEX 373A36 CMYK 70 57 63 65 White RGB 255 255 255 HEX ffffff CMYK 0 0 0 0 The brand’s primary colors are a white background with black context or vice versa, representing formality & conveying certainty.