Campaign Targeting Publisher content categories Find your most engaged audience by pairing your content exclusively with publisher content from the category or categories that are best aligned with your brand or message. Or take it to the next level by trying one of our new Curated Categories, which are created manually by our team for close alignment with the top voices on a given topic. Full publisher lists for Curated Categories are shared prior to launch. Standard content Twitter curated categories categories • Automotive • Football • Comedy • Basketball • Digital Creators • Baseball • Entertainment & Pop Culture • Soccer • Financial & Business News • Women’s Lifestyle • Food & Drink • Lifestyle • Men’s Lifestyle • Music • Light-hearted Content • News & Current Events • Gaming Personalities • Politics • & more to come • Science & Education • Sports • Television • Technology • eSports & Video Games Pro Tip #1 When running on standard content categories, you can exclude up to 100 individual publishers who you know may not be the right fit for your brand to make sure they’re not included in your targeting. With Curated Categories, you can’t layer on any exclusions but you can see the full list of Twitter-selected and approved publishers in your Ads Manager (not available for standard categories). 15