AI Content Chat (Beta) logo

Amplify ad formats Recommendations Choosing between Amplify Pre-roll & Amplify Sponsorships Twitter Amplify (our product Amplify Pre-roll is our standard pre- suite for Pre-roll Views roll offering. With Amplify Pre- roll, campaigns) is designed to you can select the content provide you with a variety of categories of the videos that your ways to run your pre-roll and ad will be served on from our make sure your brand gets offering of 20+ categories — noticed in the timeline. Each including a brand new set of Twitter option comes with its own Curated Categories. unique features and benefits. Curated Categories are an elevated The various offerings within pre-roll offering that allow you to Twitter Amplify allow you to align with a more specific topic or determine the level of control audience (like US football or that you’ll have over publisher gamers). They also allow you to see and Tweet pairing to ensure that the full list of included publishers in your ads are always running on advance of your launch. your terms. Amplify Sponsorships are our most In this section you will find a premium offering that give you a 1:1 breakdown of of the full suite of pairing with a single publisher these offerings as well as the during a moment of your choice and primary features and use cases Tweet-level control for the duration for each. of the campaign. Pairing Amplify Pre-Roll with other ad formats increases the probability of campaign success When possible use Ad Formats to drive 3+the best results 06

Pre-roll Views Objective Playbook - Page 6 Pre-roll Views Objective Playbook Page 5 Page 7