Proposal To Change All Proposals
RELAYTO approach to winning deals with interactive RFP responses, engaging oral presentations and persuasive leave-behinds
Proposal to Change All Proposals nteractive I Client E xperience
EVOLVING DNA OF WINNING PROPOSALS Effective and efficient communication in today's digital, remote and self-guided world is a key competitive advantage. RELAYTO enables bid & deal teams to differentiate from competitors with a new experience for customer-facing documents - deal-shaping workshops, RFP/RFS submissions, pre-reads (e.g, credentials, team and thought leadership), virtual and in-person sales presentations, leave-behinds and more. Our most valuable customer communications - sales “ proposals - are still delivered in 30 year-old medium, optimized for paper - PDF. ”
As clients evaluate vendor's ability to deliver innovation during the sales and Request for Proposal (RFP) response process, pioneering sellers and marketers are redefining the standards of high-stakes and high-value communications with INTERACTIVE & INTELLIGENT DOCUMENTS. Such an approach delivers both long-term client mindshare and short-term gains: 1 Achieve tangible and intangible differentiation Earn the trust and mindshare of key stakeholders 2 Anticipate client needs through faster feedback cycles and 3 analytics 4 Increase win rate by 50% 5 Reduce RFP response time / operating costs by 70%
TWO PROBLEMS IN TRADITIONAL PROPOSAL The first goal of a proposal is to convince potential clients Me-too that your business is fully qualified to do the work. Second, a proposal should show clients that you bring something output to the table they cannot get anywhere else. Traditional proposal responses accomplish the first and struggle on the second. Simply checking off all of the boxes of a compliance matrix and delivering tens and hundreds of pages of conventional flat documents does not give you a competitive advantage. 1.
Organizations extend massive resources to win Manual, new business. The complexity, volume and response time of sole-sourced deals, labor- proposals, RFPs submissions and other sales documents require a significant amount of intensive organizational effort. Long sales cycles, multiple decision-makers process and complex offerings add friction both for the seller and the buyer. For example, finding the right content across disparate documents and previous responses, managing subject matter expert content contribution, collecting feedback, ensuring consistency in format, 2. branding and design
Unique Bid Delivery Experience
WOW FACTOR Immerse your audience. Power engaging content and memorable experiences with a beautiful visual format that outperforms PPTs, PDFs and static microsites. Simplify interactive media. Turn static documents into interactive experiences in seconds without designers or developers. Leverage the full canvas of any screen with Aesthetics influence professional easy-to-use design settings and financial decisions, especially in templates along with an attractive user industries where they are not expected interface.
PERSONALIZED & EASY TO VIEW Hyper-personalize interactions. Tailor to client situation, scope and needs. Produce well-designed, quality bespoke content with templates and targeted interactive call-to-actions. Package flexible, structured content. Pages are automatically tagged and indexed for non-linear navigation. View any document as a presentation (left to Visuals are processed 60,000x faster in right) or scroll (top to bottom), the brain than text.
RICH MEDIA JOURNEYS Differentiate your message with video. As prospects are constantly overloaded with information, convey your messages in a simpler, more engaging & emotional form through video. Utilize video for stunning background effects, personalized introductions from executives & teams, case studies, product & solution demos, and more. 2/3 of B2B buyers strongly agree that B2B vendors should stop overloading content with copy/small print to improve the quality of their content
ANY MEDIA, ANY DEVICE Integrate anything, anywhere. Collect any mix of rich media on any device. RELAYTO out-of-box responsive design has the ability to integrate any cross-media content (any file type, 1000+ web apps, video, etc.) Share on any secure channel and device. 86% of B2B buyers generally use mobile phones to access business-related content.
Ongoing Engagement
INTERACTIVE WORKSHOPS Capture robust feedback from all stakeholders. Share your interim deliverables in one place. Embed web surveys, voting mechanisms & virtual whiteboards alongside solution previews and recommendations for quick, more accurate feedback cycles. 5.4 people are involved in average B2B buying decision - CEB
REAL-TIME COLLABORATION Keep everybody on the latest page. Engage clients and key stakeholders early in the process. Give sales teams, clients, and evangelists easy access to all the relevant, always up-to-date, and on-brand content. Control your message. Maximize consistency and adherence to brand across interactions throughout sales 66% of B2B buyers credit “consistent cycles. Ensure all sales documents and relevant” communication from sales and marketing organizations as contain accurate, approved content one of the primary reasons behind their and a consistent look and feel. choice of vendor
SHAREABLE & SECURE Control access. Ensure your documents are only shared with desired parties. Specify permissions for viewing, editing and sharing. Streamline distribution. Share your content via email directly from RELAYTO/, embed it within a webpage, export it as a PDF, or share 59% of managers miss vital information simply it with a secure link. because they can't find it or never see it. Teams can draft documents 33% faster with document management tools that eliminate the need for attachments.
TRACKING & SALES INSIGHTS Measure engagement beyond the click. Pinpoint and analyze user touchpoints down to the individual slide. Capture sales insights to track how, when, and where users engage with content. Take advantage of performance metrics to optimise follow-ups and future communications, monitor user trends, and track production to support everyday Companies that put data at the center management. of the marketing and sales decisions improve their marketing return on investment by 15-20%
Efficient Process
TIMELY DELIVERY Move faster than the rest. Go from PPT to microsite in minutes. Leverage efficiency in proposal creation to engage your audience with the first submission, getting an edge on the competition. Engage the customer with interactive content so that they will not want to go back to reading competitors PDF-based submission after Relayto's to unique, Research has shown 35-50 % of immersive digital experience. closed deals go to the first-responding vendor. Stay in sync. Seamlessly update distributed documents to allow for late additions and improvements.
AUTOMATICALLY TAG & SEARCH Search across multiple documents. Drill-down via automatically generated indexes and nonlinear navigation. Instantly locate content by searching for keywords. Go beyond the document. Find content through a powerful built-in search engine. Conveniently locate and upload content from the web, 65% of sales representatives says they image library (20M+ free images), can’t find appropriate content for their presentations. cloud storage, social media, email and more directly from Relayto.
CENTRALISED IN ONE PLACE Unify workflows & content experiences in a single client-specific hub. Interactions previously left splintered across applications and formats can now be stitched into one unified experience. With RELAYTO/, instantly collect and upload everything from files to web links, create interactive multimedia content, collaborate in real-time, share securely on any 87% of B2B marketers say they struggle to produce content that truly channel, present on any device, engage engages their buyers. your audience and track your impact 24/7
REUSABLE CONTENT Work smarter. Leverage existing Powerpoint and PDF assets, best practices, style guides, and templates. Save time while fine-tuning your message for different audiences by cloning and adjusting documents. Search, insert and edit pages and slides from existing content (e.g., leverage previous RFP responses). 78% of executive buyers claim salespeople don’t have relevant examples or case studies to share with them.
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