Problem 1. Static PDF = LOW Engagement 2. Gated resources = Lost leads 3. Multi-channel readers 4. No engagement data Solution 1. Integrated 16 videos, 6 articles, and 21 website URLS 2. Un-gated interactive AND gated PDFs 3. 1-click access to personalized content on all devices 4. Granular analytics on 360 “digital body language” View Presentation → Marcom Platinum Award