Raise Millions by Hustle Fund VC Page 145 Fully diluted cap table: If the founders, investors, and key employees stay on until their vesting schedule is complete, then you’ll have a fully diluted cap table. Everyone who was allocated shares will have the option to purchase their shares. Go-to-market (GTM) strategy: Your go-to-market strategy is your plan on how you’re going to acquire customers. Investors want to see your thought process behind distribution and how you’ll execute your plan. Investor CRM: CRM stands for customer relationship management and is a tool that keeps track of your important contacts in one place. Think Salesforce, HubSpot, or Pipedrive. But a CRM can be as simple as a Google Sheet. Founders should have a CRM to organize their fundraising efforts. Investor newsletter: This is a monthly (or quarterly) update on what’s happening in your startup that keeps your existing investors engaged and acts as a fundraising tool for prospective investors. Investor reference calls: These are phone calls with people who have worked with your prospective investor. Founders should do their due diligence before accepting an investor’s money to verify the investor is someone whom they’d like to work with long-term. Lead investor: A lead investor is the main investor in a funding round. They usually put half or more of the money into the round. hustlefund.vc / @hustlefundvc