Raise Millions by Hustle Fund VC Page 99 ● First Pitch – This is the first meeting you have with them to pitch your company. Usually done over Zoom without a pitch deck. ● Due Diligence – This comes after the pitch when they’re considering investing. It’s normal for investors to ask to see more materials to help them make a decision. ● Soft Commit – This is when they are interested in investing and have given you a dollar amount they want to put towards your company. This is purely a verbal commitment, nothing official, but a positive sign to move them into the next stage. ● Signed – This is when the confetti drops from the ceiling because you have received a full commitment from this investor. Whooot! ● Rejected and Ghosted – If someone rejects your pitch, mark them as “rejected” and invite them to be part of your investor newsletter (more on that in the next chapter) to convert them later down the road. If someone isn’t returning your messages, you should ping them at least 10 times before marking them as “ghosted.” hustlefund.vc / @hustlefundvc