Raise Millions by Hustle Fund VC Page 102 Closed and Next Contact The “Closed” column shows how much money you’ve actually closed. This is the time to celebrate! Put on some upbeat music. Have a dance party. You deserve it. Ok, time to get back to work. The last part of the CRM is a “Next Contact” column. This is a reminder for yourself when you should reach out to this person again. So if you're still in the due diligence or soft commit phases, set a clear date here on when you should follow up. If people have committed, we recommend being aggressive and following up every two or three days. This shows that you’re committed to making this work and are certain you have given them all the materials they need to make a decision. For the people who have rejected or ghosted you, you should keep reaching out. One time Eric reached out to an investor 12 times with no response. Then, on the 13th attempt, that investor replied. He ended up committing half a million dollars into Hustle Fund. So a rejection is never truly a rejection until you get a hard “no.” hustlefund.vc / @hustlefundvc