Raise Millions by Hustle Fund VC Page 53 1. Differentiation (aka: how to stand out) Did you know investors see decks that are pitching the same business all the time? To stand out amongst the crowd, you must show investors what’s different about your solution. Now, we’re not talking about the nitty- gritty details here. Specifics like “we’re more affordable!” or “we have an app!” are not compelling. What is compelling to investors is having a unique approach. Here’s an example: Let’s say I’m building a marketing automation platform. Investors might see 10 pitch decks about marketing automation platforms each week. So, how can I make sure my deck stands out? For starters, I can state the obvious: Marketing automation is crowded. But if you dig into it, the most successful companies focus on a specific audience. ● Hubspot is marketing automation for content creators. ● Marketo is marketing automation for SaaS companies. ● Hootsuite is marketing automation for social media managers. My company, BookingPop, is marketing automation for Airbnb hosts. By focusing on the most differentiated component of my business – the audience – I'm showing investors that I've discovered an hustlefund.vc / @hustlefundvc