Raise Millions by Hustle Fund VC Page 58 ● Do you have any early users or customers? Having some data on retention here can go a long way. ● Do you have a pilot program? If you’re a SaaS company, having signed contracts before you launch or a pilot group in progress shows you have some promising traction. ● What are your distribution channels? Do you have marketing experience in these areas? Investors want to see your thought process behind distribution and how you’ll execute your plan. Let’s take our earlier example of BookingPop (a marketing platform for Airbnb hosts) and show our GTM strategy. Somewhat compelling GTM strategy: ● Free assessment of Airbnb host’s listing and comparison to similar listings ● Tactical webinars led by Airbnb-certified marketers ● Money back guarantee if hosts don’t see booking requests increase in 3 months This is a decent start. Let’s see how we can make it even better. hustlefund.vc / @hustlefundvc