Raise Millions by Hustle Fund VC Page 114 They control the investor’s calendar, and while the investor may not 100% follow that calendar, the assistant may be able to nudge the investor or slot you in for another meeting if you’re still having trouble. 3. Create urgency If you’re trying to get in touch because you are raising money, it helps to create urgency. An investor will make you their top priority if your deal is going to close tomorrow. Now, the question here is credibility – you can’t say your deal is going to close in a week unless it really is. One big mistake that entrepreneurs make is to say, “Oh my round is closing next week and we have a ton of interest.” And next week comes and goes and no one has committed to the round! All of a sudden the entrepreneur looks either like a liar. The urgency you create must be real and something you know 100% you can deliver on. Here are some things that can say to create urgency: ● You have a Demo Day coming up on X date, and your price will likely go up afterward. ● You are in second-meetings with a number of investors (this must be true!) and you expect the round to close soon. hustlefund.vc / @hustlefundvc