Raise Millions by Hustle Fund VC Page 68 The “host your own fiesta” strategy works well once you have a small base of people to invite. We recommend doing this once you’ve already built personal relationships with the invitees. Find warm intros or craft your cold email You might not have heard of Kathryn Minshew but you probably know a job-search and career advice site that she started called The Muse. Kathryn and her team have raised over $30M. But before raising all that capital, Kathryn was rejected 143 times. And when I think about how many cold emails she sent just to get 143 meetings, my head starts to hurt. So this got me thinking… What can fundraising founders do to increase their chances of getting a meeting? Here are 5 things the Hustle Fund GPs suggest to increase your odds of landing a meeting with a VC: 1. Keep your message short Most investors are constantly on the go, checking email on their phone between meetings. This means they likely won’t have time to read a 5-paragraph essay that outlines your company’s mission, business model, value prop, fundraising goals, and traction. hustlefund.vc / @hustlefundvc
Raise Millions Page 67 Page 69