Raise Millions by Hustle Fund VC Page 74 Create your elevator pitch OK it’s unlikely you’ll actually pitch your company in an elevator. But you will likely bump into an investor at a cafe where they’ll eventually ask, “So, what do you do?” Can you confidently and effectively communicate what your startup does in 30 seconds? Here’s the structure we recommend. Basic elements of an elevator pitch 1. Keep it short. Aim for 30-60 seconds. 2. Be straight to the point. Highlight 2-3 impressive things about your company, nothing more. 3. End with a specific call to action. Ask “Would you like to learn more?” to investors if you’re looking to fundraise. Or ask “Do you have any feedback?” to founders if you’re looking to improve your pitch. Now let’s see this in action. Imagine we created a company called The Well Crafted Adventure. “Let's say you're traveling in the next 12 months and you have a few places picked out for business, family, and friends. You can tell the app more about the type of adventuring you like to do, your fitness level, where you plan to travel, etc. And this app will spit out recommended adventures in each location. It will connect you with a local expert and it'll provide a list of places where you can rent gear hustlefund.vc / @hustlefundvc