Raise Millions by Hustle Fund VC Page 94 Create your investor CRM Here’s our controversial take: A great fundraising process is only 20% about pitching. The other 80% is all about organization. While fundraising for his startups and for his fund, Eric spoke to thousands of investors. It was impossible to remember all of them, let alone details of when they last spoke, what they talked about, etc. The secret to Eric’s success in fundraising is having a strong CRM system to organize everything. For those who have lives outside of making spreadsheets, CRM stands for customer relationship management. Companies like Salesforce, HubSpot, and Pipedrive have built exquisite CRM systems. But a CRM can be as simple as a Google Sheet. A CRM is a tool that keeps all your contacts in one place with detailed notes about each relationship. Using a CRM allows Eric (and his team) to tailor communications, build stronger relationships, and ultimately close more deals. Let’s walk through a template we’ve made (yes, you can duplicate it) to show what makes an effective CRM and how to get started today. hustlefund.vc / @hustlefundvc