Raise Millions by Hustle Fund VC Page 82 ● How big is this specific market? ○ How many people does it affect? ○ How much money are people spending to solve this? ● What is your unfair advantage? ● Who would you see as your key competitor at the moment? Why? Customer Acquisition / Unit Economics / Go- To-Market ● Who is your customer persona? ○ Who is the end user? ○ Who is the buyer? ○ What does a day-in-a-life look like for these people? ● How much are people paying today? (range?) ○ How much do you think you can charge in the future? ● How are you currently getting users/customers? (what customer acquisition channel(s)?) ● How do you think you will get users/customers in the future? ● How much does it cost you currently to get a user? And in which channel? ● How have different customer acquisition channels performed? For example, what is the difference in conversion rate between Facebook ads versus LinkedIn ads? ○ Tip: understanding how to slice and dice your numbers over time and through different channels helps you understand two things: Are your numbers getting better hustlefund.vc / @hustlefundvc