Raise Millions by Hustle Fund VC Page 40 Remember: the Airbnb founders sold cereal boxes to keep the company alive in the early days. 2. Long-term planning If you can stop the bleeding, then how much cash would help you with long-term planning? Think through your long-term vision, goals, metrics, product development, hiring, etc. How much capital would you need to hit those milestones? Is the answer still $2M? Maybe. Or maybe it’s a smaller number. You should aim to raise enough cash to cover both your short-term and long-term needs. However, if that's not possible, definitely prioritize the stop the bleeding strategy first. hustlefund.vc / @hustlefundvc