How to get started 06 Set a total ad group budget (optional). Select CPM bid type and bid amount. Target Bit or Automatic Bid. Select your optimization preference. Max Reach or Reach with Engagement.* *Note: Campaigns optimizing for Reach with Engagements can be slightly more expensive than max reach since you are optimizing toward a dual objective. Set up measurement tracking if applicable. (Check with your local Twitter sales rep to see what measurement tracking is available in your area) 22