Takeover products Promoted Trend # Place your brand at the center of conversation, by featuring your brand’s desired hashtag in the top Trending list within the Explore tab — where people go to see what's trending for the day. This high impact placement drives mass-reach, enables user discovery and scales your campaign across Twitter. It can also be paired with a First View to maximize awareness and reach across Twitter’s most popular surface areas. Promoted Trend Spotlight Want to make an even bigger splash? Upgrade your Promoted Trend to a Promoted Trend Spotlight in order to feature your brand video at the top of the Explore tab. There your video ad will be featured in the top position for people's first two visits of the day before returning to the Promoted Trend position within the Trends for You list. 11