Overview Twitter’s cost-per-action pricing means you only pay for the results you’re looking to drive. For the Reach objective this Here’s how it means you’ll only be charged for works. impressions. Promoting a video? Keep in mind that Reach is the best objective for achieving reach and impressions. Not necessarily video views. This means videos will receive lower view rates than if you ran on the Video Views objective, but will be served to more people. In a Reach campaign, you’re only charged for every 1,000 Tweet impressions. What you pay per 1,000 impressions depends on your budget, bid, and the targeting you select. As part of this offering, you’ll get real- time bid guidance based on your targeting goals. We’ll get into more details on these in the coming pages. Pro Tip #1 Pro Tip #2 Higher bids receive more Lower bids have less unique reach. unique reach and a higher frequency rate (average number of times a person sees your ad). 04