RELAYTO 10 Signatures of Document Experiences that Deliver Results
10 Signatures of Document Experiences that Deliver Results
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Multimedia & Interactivity: VIDEO Video increases engagement, making it c more likely to be consumed. Why not include a video of yourself talking to your customer, directly educating them on the topic?
Multimedia & Interactivity: ANIMATION & GIFS Documents are competing with all of the content on the web. So if all you give them is an online experience that’s similar to reading a book or a piece of paper, then you’re unlikely to engage your readers. You have to make those pages come to life in order to keep them engaged.
Multimedia & Interactivity: CALL-TO-ACTION Being able to add CTAs like a newsletter sign up, or a Twitter widget that opens with one click, or a link behind an image is difficult on a PDF. Gives the user a chance to explore and interact with your document in a richer and deeper way!
Multiple Documents Hubs of contextually relevant documents Don’t stop with just one piece of content. There should always be a path for them to get to the next piece, whether that’s integrated into the document itself or whether that’s integrated into a hub experience.
Multi-chapter Navigation & Search Despite your best efforts in creating your document, you still rely on your readers providing the time and attention to actually read it. If a document isn’t easy to navigate, then it’s not easy to digest. And if it’s not easy to digest then it’s unlikely to get read.
Made Awesome by You. Instantly It’s not all about the content, the content is essential but it’s got to look great. With all third-party tools out there that are easy to use, there’s no excuse to have something out there that doesn’t at least look attractive and is easy to read. To keep your users engaged and make sure that they actually read and get value out of your document.
Multi-Channel With an interactive document, readers are not only engaged but also able to share that content while they’re actually reading Being able to share with a URL is significantly simpler than trying to send a PDF back and forth, leading to a better reader experience and a more impactful document.
Manageable Updating a single page when your PDF is out there living on your website is a pain. Updating the URL adds to the hassle even more. So we have added the ability to update your PDF without changing the URL or losing any added interactivity. The link that you’ve shared is still alive and you don’t have to go to your website replacing links to document. The same goes for updating the audio and video components.
Measurable Marketers measure everything on their website, email, videos but when it comes to documents it’s a black hole. PDFs do not provide usable data on reader engagement and interactivity: you don’t know what page your reader is looking at, what they’ll find interesting or how long they have been in your document. You’ll be leaving value on the table if your documents do not give you actionable metrics.
Mobile Ready & Responsive If your document is not responsive, you’re losing engagement. Create one document for every use case and device. Automatically optimize content for all current and future platforms: mobile, tablet and desktop. Present on-the-fly or send for remote reading.
