4 Analytics It’s important to create a leave-behind, but it's just as important to make sure it’s making an impact. Unlike PDF’s which are black boxes after you hit send, your mini-site comes with X- RAY Vision of the client’s real consumption habits and interests. With RELAYTO, you can pinpoint and analyze user touch points down to the individual slide, hover and click. Capture sales insights to track how, when and where users engage with content. This feedback loop not only helps you win a specific deal, but overtime helps you REFINE your sales process. You can A/B test. Allocate your creative resources to the content that works, and allocate your sales resources to the deals that are likely to close.