10 Navigation Proposals generally have a heap of information, and there needs to be an easy way for potential clients to filter through this data. Do you believe a senior executive will read through each and every aspect of your proposal? A client experience without navigation is like a world without maps. It’s essential that you guide your client with a cognitive map of your content. Display your structure persistently so they always know where they are. By giving your reader the ability to control and self-orient, you will gain trust, and your reader will engage with your ideas longer, retain more information and have personalized experiences with you.