Embeds & Popups Call-to-actions can be used to include additional information & content without making your page denser. In other words, you can create a digestible page of heavy information. For example, you can place an icon that will show a popup with text on hover or open an embed (i.e. YouTube video, image, article) on click.
RELAYTO Best Practices for Call-to-Action Page 7 Page 9This is a modal window.
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