3.1 Colors Focus users on the most important or required action Pantone Pantone Pantone 1777 C 2027 C 151 C CMYK CMYK CMYK 0 / 57 / 46 / 11 0 / 59 / 68 / 5 0 / 43 / 100 / 1 RGB RGB RGB 226 / 97 / 122 241 / 98 / 76 253 / 144 / 1 HEX HEX HEX E2617A F1624C FD9001 Pantone Pantone Pantone 447 C 663 C 0 C CMYK CMYK CMYK 0 / 0 / 0 / 74 0 / 0 / 0 / 4 0 / 0 / 0 / 100 RGB RGB RGB 67 / 67 / 67 246 / 246 / 246 0 /0 / 0 HEX HEX HEX 434343 F6F6F6 000000