“Status Quo” Attendee Journey Challenge Challenge Challenge PDF / PPT / Slideshares are Un-engaging presentations Unclear and hard to instantly out-of-date, lost in and lack of SEO complete Call-To-Actions in content blackholes, or not optimization are not collateral slows and/or shared at all, negatively helping publicize events decreases event sign-up impacting pre and post-event pre-event, during or rate AND sponsorship marketing and sales outreach. post-event. sales. Challenge across all stages Lack of data on the impact of the communications and content/marketing investments.