RELAYTO for Nonprofits and Education Organizations

Insights on how to use RELAYTO for social change and learning outcomes.

NONPROFITS and the communication dilemma

Nonprofits and Education organizations are defined by their purpose -- feeding the world, saving the environment, or preparing youth for the future.

In this world, effective communication is the impetus for awareness and action.
Compelling stories connect people to the mission and inspire communities around change.
Ultimately, high-engagement initiatives draw fundraising and support to run the organization.

But, getting to that point can be expensive.

Limited resources and fluctuating "revenue" streams inevitably create a bias towards frugality and flexibility. As a result, most nonprofits make do with what they have.

So how do you unleash the power of your stories with what you already have?

Can your audience fall in love with your cause?

RELAYTO's new publishing medium helps Not-for-profit and Education organizations further their goals by achieving a greater impact on communications. We turn PDFs and multimedia assets into interactive and measurable documents and microsites that grab and keep attention, and drive and measure action (e.g., behavioral change, sign-ups, and donations).

Areas of Focus

Foreign aid and development
Universities and professional schools
Civic leagues and social welfare organizations
Local and volunteer organizations

Why use RELAYTO?

Create award-winning content without designers or developers

Leverage and repurpose existing assets

Start small or deploy at any scale. Here are the functions and features of RELAYTO's all-in-one document publishing platform that resonate with Nonprofit and Educational organizations.
Scroll to view use cases.

Get out-of-box responsive design, index navigation, branding & personalization, and granular analytics for your key landing pages and documents.

Boost static PDFs (created in PPT or InDesign) with interactivity and Call-To-Actions. Leverage rich media and events assets from any file to over 300+ web links (videos, articles, bios, SlideShare, social media, and contact details.

Seamless content management and distribution from one centralized, connected touchpoint.

Stakeholder Marketing and Relations

What can RELAYTO do for Stakeholder Marketing and Relations?

Nonprofits and Education Organizations have diverse goals and causes, but all of them rely heavily on dialogue, awareness, and communicating results. In an environment where the audience has little attention to spare, communicating effectively with diverse people is the first step to achieving results. The modern audience has its expectations shaped by what they experience as consumers of media and electronics, making it harder to engage with traditional media.

RELAYTO/ supports large-scale publications and empowers you to easily communicate across print and digital media, reaching all audiences.

The same message can be tuned for different audiences. For parents, you can have all documentation conveniently stored in one place. For students, you can create interactive digital experiences. The challenge of reaching out to a broad audience, with limited resources makes RELAYTO/ an ideal solution.

Key Benefits

Rich Media Interactivity
Evoke interest and drive your audience to act on your mission (e.g. donate funds)
Use interactive media and storytelling to emotionally connect with your audience

Personalized Experiences
Engage a broad audience, matching their particular preferences with low effort

Authoring ‘Superpowers’
Turn static PDFs/PPTs and existing multimedia assets into award-winning documents and microsites (with responsive design, index navigation, branding & personalization, and granular analytics)

Centralized Sharing & Access
Reduce email clutter, replacing dense emails and fragmented PDF attachments with an integrated experience that keeps viewers in one place (single media for all major file and web formats). Organize content into themed hubs of interactive documents and microsites

Native Web Platform
Leverage social media sharing and SEO benefits on your public content

Privacy & Control
Protect confidential company information and prevent leaks and security breaches

Data Analytics
Track who are you looking at what and when

Example

Fundraising & Reporting

Why is RELAYTO a good match for Fundraising and Reporting?

Reporting is an opportunity to share the results with your employees, students, donors and other stakeholders. However, most organizations rely on old, boring, formats for reporting, and miss the opportunity to create an emotional connection with their audience.

A brand is a key asset for institutions. Full utilizing the brand creates all-around value.

Reporting summarizes the values, work, and results of an organization, effectively representing it. How these Reports come across will have an impact on reputation, performance, and enrollment. It makes sense for organizations to try and look their best.

Based on this we consider Reporting to be a good match for RELAYTO/.

Key Benefits

Rich Media Interactivity
Evoke interest and drive your audience to act on your mission (e.g. donate funds)
Use interactive media and storytelling to emotionally connect with your audience

Personalized Experiences
Engage a broad audience, matching their particular preferences with low effort

Centralized Sharing & Access
Reduce email clutter, replacing dense emails and fragmented PDF attachments with an integrated experience that keeps the viewer in one place (single media for all major file and web formats). Organize content into themed hubs of interactive documents and microsites

Privacy & Control
Protect confidential company information and prevent leaks and security breaches

Data Analytics
Track who are you looking at what and when

Example

Small Teams & Publications

The case for using RELAYTO to tackle small teams & publications

NFPs and Education organizations face a changing landscape, where agility is not just an advantage but a necessity. Teams are deployed at a moment's notice for specific projects, which are undertaken with a great degree of autonomy. This new way of working calls for new tools that can assist teams in achieving their results. Traditionally teams who want to publish their work must undergo a slow and clunky process. Most of the time their work is shared by email as PDFs.

Sharing your insights and ideas via RELAYTO/ offers a unique competitive advantage.

Key Benefits

Rich Media Interactivity
Evoke interest and drive your audience to act on your mission (e.g. donate funds)
Use interactive media and storytelling to emotionally connect with your audience

Personalized Experiences
Engage a broad audience, matching their particular preferences with low effort

Native Web Platform
Leverage social media sharing and SEO benefits on your public content

Data Analytics
Track who are you looking at what and when