NONPROFITS and the communication dilemma
Nonprofits and Education organisations are defined by their purpose -- be it feeding the world, saving the environment, or preparing youth for the future.
In this world, effective communication is the impetus for awareness and action.
Compelling stories connect people to the mission, and inspire communities around change.
Ultimately, high-engagement initiatives draw fundraising and support to run the organisation.
But, getting to that point can be expensive.
Limited resources and fluctuating "revenue" streams inevitably create a bias towards frugality and flexibility. As a result, most nonprofits make do with what they have.
So how do you unleash the power of your stories with what you already have?
Can your audience fall in love with your cause?
RELAYTO's new publishing medium helps Not-for-profit and Education organisations further their goals by achieving greater impact on communications. We turn PDFs and multimedia assets into interactive and measurable documents and microsites that grab and keep attention, drive and measure action (e.g., behavioral change, sign-ups and donations).
Areas of Focus
- Foreign aid and development
- Universities and professional schools
- Civic leagues and social welfare organisations
- Local and volunteer organisations
Why use RELAYTO?
Create award-winning content without designers or developers
Leverage and repurpose existing assets
Start small or deploy at any scale. Here are function and features of RELAYTO's all-in-one document publishing platform that resonate with Nonprofit and Educational organisations.
Scroll to view use cases.
Get out-of-box responsive design, index navigation, branding & personalization, granular analytics for your key landing pages and documents.
Boost static PDFs (created in PPT or InDesign) with interactivity and Call-To-Actions. Leverage rich media and events assets from any file to over 300+ web links (including: videos, articles, bios, slideshare, social media and contact details.
Seamless content management and distribution from one centralized, connected touchpoint.
Stakeholder Marketing and Relations
What can RELAYTO do for Stakeholder Marketing and Relations?
Nonprofits and Education Organisations have diverse goals and causes, but all of them rely heavily on dialogue, awareness, and communicating results. In an environment where the audience has little attention to spare, communicating effectively with diverse people is the first step to achieving results. The modern audience has its expectations shaped by what they experience as consumers of media and electronics, making it harder to engage with traditional media.
RELAYTO/ supports large-scale publications and empowers you to easily communicate across print and digital media, reaching all audiences.
The same message can be tuned for the different audiences. For parents, you can have all documentation conveniently stored in one place. For students, you can create interactive digital experiences. The challenge of reaching out to a broad audience, with limited resources makes RELAYTO/ an ideal solution.
Key Benefits
Rich Media Interactivity
Evoke interest and drive your audience to act on your mission (e.g. donate funds)
Use interactive media and storytelling to emotionally connect with your audience
Personalized Experiences
Engage a broad audience, matching their particular preferences with low effort
Authoring ‘Superpowers’
Turn static PDFs/PPTs and existing multimedia assets into award-winning documents and microsites (with responsive design, index navigation, branding & personalization, granular analytics)
Centralized Sharing & Access
Reduce email clutter, replacing dense emails and fragmented PDF attachments with an integrated experience that keeps viewer in one place (single media for all major file and web formats)
Organize content into themed hubs of interactive documents and microsites
Native Web Platform
Leverage social media sharing and SEO benefits on your public content
Privacy & Control
Protect confidential company information and prevent leaks and security breaches
Data Analytics
Track who is you looking at what and when
Examples:
Fundraising & Reporting
Why is RELAYTO a good match for Fundraising and Reporting?
Reporting is an opportunity to share the results with your employees, students, donors and other stakeholders. However, most organisations rely on old, boring, formats for reporting, and miss the opportunity to create an emotional connection with their audience.
A brand is a key asset for institutions. Full utilising the brand creates all-around value.
Reporting summarizes the values, work and results of an organisation, effectively representing it. How these Reports come across will have an impact on reputation, performance and enrollment. It makes sense for organisations to try and look their best.
Based on this we consider Reporting to be a good match for RELAYTO/.
Key Benefits
Rich Media Interactivity
Evoke interest and drive your audience to act on your mission (e.g. donate funds)
Use interactive media and storytelling to emotionally connect with your audience
Personalized Experiences
Engage a broad audience, matching their particular preferences with low effort
Authoring ‘Superpowers’
Turn static PDFs/PPTs and existing multimedia assets into award-winning documents and microsites (with responsive design, index navigation, branding & personalization, granular analytics)
Centralized Sharing & Access
Reduce email clutter, replacing dense emails and fragmented PDF attachments with an integrated experience that keeps viewer in one place (single media for all major file and web formats)
Organize content into themed hubs of interactive documents and microsites
Privacy & Control
Protect confidential company information and prevent leaks and security breaches
Data Analytics
Track who is you looking at what and when
Examples
Small Teams & Publications
The case for using RELAYTO to tackle small teams & publications
NFPs and Education organisations face a changing landscape, where agility is not just an advantage but a necessity. Teams are deployed at a moment's notice for specific projects, which are undertaken with a great degree of autonomy. This new way of working calls for new tools that can assist teams to achieve their results. Traditionally teams who want to publish their work must undergo a slow and clunky process. Most of the time their work is shared by email as PDFs.
Sharing your insights and ideas via RELAYTO/ offers a unique competitive advantage.
Key Benefits
Rich Media Interactivity
Evoke interest and drive your audience to act on your mission (e.g. donate funds)
Use interactive media and storytelling to emotionally connect with your audience
Personalized Experiences
Engage a broad audience, matching their particular preferences with low effort
Authoring ‘Superpowers’
Turn static PDFs/PPTs and existing multimedia assets into award-winning documents and microsites (with responsive design, index navigation, branding & personalization, granular analytics)
Centralized Sharing & Access
Reduce email clutter, replacing dense emails and fragmented PDF attachments with an integrated experience that keeps viewer in one place (single media for all major file and web formats)
Organize content into themed hubs of interactive documents and microsites
Native Web Platform
Leverage social media sharing and SEO benefits on your public content
Data Analytics
Track who is you looking at what and when
Examples:
Author
The fastest way to build digital experiences. We empower businesses to convert PDFs, presentations and other content into interactive experiences & webpages with instant branding, analytics & more
