Communicate with a Difference
Effective and efficient communication in today's digital landscape is a key competitive advantage. RELAYTO enables Professional Services Firms to differentiate from competitors with a new publishing medium for professional documents - Publications, Presentations and Proposals.
Areas of Focus
- Consulting
- Legal
- Financial Advisory & Audit
- Executive Search & Recruiting
- Commercial Real Estate
- Marketing & Digital Agencies
- Other Professional Services-led organizations within BPOs, IT providers, etc.
Key Benefits of Smart Content
1. Thought Leadership
Why do thought leadership and RELAYTO belong together?
In the current world of B2B marketing and thought leadership, the PDF and the white paper, e-book, or research study go hand in hand.
Although the content and information shared in thought leadership resources are more valuable now than ever, PDFs are hindering your ability to engage your audience and measure the effectiveness of your content.
The interactive version of a marketing document is all about user value. That means that while there is still a moderate amount of reading required, the user is presented with a unique, personalized result at the end of the experience.
RELAYTO/ not only keeps the reader interested, but also creates an opportunity to build a human-to-human relationship rather than to purely educate.
See Pwc's Interactive Report
2. Proposals, Pitches and RFP Responses
Why is RELAYTO a good match for Proposals, Pitches and RFP Responses?
Proposals, pitches and RFP responses are high-value sales tools used at critical stages of the sales cycle (e.g., to generate new business). They are vehicles for expressing ideas, differentiation and credibility. The goal is for the Client to walk away confident in your ability to deliver the work, and to do it better than the other guy.
Yet, most firms rely on traditional document formats to communicate their most important ideas. Today, proposals are created in Word or PowerPoint, and delivered as static, untrackable PDF attachments via email.
RELAYTO/ helps transform communications to create more value for your business.
See RELAYTO's Interactive Pitch Deck
3. Client Deliverables
The case for using RELAYTO to tackle client deliverables
Client deliverables embody the work a Firm does for a client. They are high-stakes documents shared upon completion of an assignment and directly impact the Firm's bottom line and reputation. The client's satisfaction with the output can make the difference in securing future business.
Yet, most firms rely on traditional document formats to communicate their most important ideas. Today, proposals are created in Word or PowerPoint, and delivered as static, untrackable PDF attachments via email.
See Accenture's interactive report
See Salesforce's interactive experience
4. Training and Best Practices
What can RELAYTO do for Training and Best Practices?
Human capital is a key asset for Professional Services Firms, whose employees play a critical role in creating value through knowledge-based services. It's important to equip teams with necessary Training and Best Practices to succeed on the job.
Typically, knowledge is shared via intranet, drive or email.
RELAYTO is a more effective way of creating knowledge packs and portals, that are engaging, secure and easy to maintain/update.
- Develop and share user-friendly, branded templates and examples
- Equip business partners and team members with secure, centralized access to what they need, when they need it
- Organize related documents and microsites into personalized portals, based on relevance to audience (different teams need different information)
See Snowflake's interactive presentation
Author
The fastest way to build digital experiences. We empower businesses to convert PDFs, presentations and other content into interactive experiences & webpages with instant branding, analytics & more
