Evolution of B2B Back to Summary EXPERIENCE DISTRIBUTION ANALYTICS Content TO GRANULAR ANALYTICS FROM NO FEEDBACK & Digital body language INSIGHT Prescriptive AI Crystal ball Black hole By account/person Real-time notiļ¬cations & triggers Delayed outcomes Largest reader Random content investments Data-driven content investments interaction data What readers say What readers ACTUALLY do Smart notiļ¬cations Engagement RELAYTO/ Metrics Email PDF Social Website Document No data tracking downloads likes & views analytics Experience
RELAYTO/ Key Content Transformation Page 12 Page 14