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Evolution of B2B Back to Summary EXPERIENCE DISTRIBUTION ANALYTICS Content TO GRANULAR ANALYTICS FROM NO FEEDBACK & Digital body language INSIGHT Prescriptive AI Crystal ball Black hole By account/person Real-time notifications & triggers Delayed outcomes Largest reader Random content investments Data-driven content investments interaction data What readers say What readers ACTUALLY do Smart notifications Engagement RELAYTO/ Metrics Email PDF Social Website Document No data tracking downloads likes & views analytics Experience

RELAYTO/ Key Content Transformation - Page 13 RELAYTO/ Key Content Transformation Page 12 Page 14

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