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KPIs Sales KPIs Marketing KPIs Internal Comms KPIs Sample Outcomes MEASURING SUCCESS IN SALES EXPERIENCE SAMPLE SALES EXPERIENCE OUTCOMES • “One-stop shop” for all content related to solution /deal / account. 24/7 Client & Deal Simplify. Boost NPS & CLTV Hubs • Incept new opportunities with self-guided buyer journeys for new, Share of Wallet hard-to-reach audience + Sole Source • Sell new next-gen communications products/services (like RELAYTO) by mere usage • Set and re-set the agenda with pre-reads and living workshops Reshape Deals experiences & mindshare Win Rate Financial • 10x number of digital touch points and secure buy-in from + & Velocity More Quality influences virtually and at scale Interactions • Know who views what & when and adapt deal strategy accordingly • Enable analytics and insight-based decision making to focus deal Right Deals & resources. Focus marketing & design resources to the experiences Right Content Interactive Sales Reduce Cost which drive most value for our clients + Experience to Win • Modular approach & integration enable instant re-use of thought Repurpose leadership, video testimonials, marketing content. Deliver projects Content on time and on budget. • Digital-first, self-serve experiences that ”show” how Toshiba Brand & Standout ‘walks the interactive walk’ Perception Experience • Transform existing population of PowerPoint users & Graphic Non-Financial Designers into Interaction & Experience Designers not via Upskill to theoretical training, but living projects + UX Design Employee • Free employees from manual, fragmented, and time-consuming Experience tasks, enabling them to focus on more interesting, value-adding Productive activities and the right customers - based on analytics

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