Evolution of B2B Back to Summary DISTRIBUTION ANALYTICS Content FROM LACK OF CLIENT TO WINNING INTERACTIVE Hover & discover ENGAGEMENT EXPERIENCES Rich interaction Static & information-dense Interactive & visual Embed any media Single media Immersive multimedia Linear only Navigation inside & across documents Animate with AI Monologue Call-to-action & behavior change Non-linear storytelling Interactive RELAYTO/ Experiences Personalized PowerPoint & Print PDF Static Web Document Content Word Experience Experience