Restoration Barometer Brand Book

Brand Guidelines Published August 2021

Logo Colour Typography 04 07 09 Patterns Holding shapes Layout examples 12 17 18 Contents 3 IUCN Barometer - Brand Guidelines Contents

Logo Main full colour - to be used on white or off white backgrounds. Variations for solid colour background. IUCN Barometer - Brand Guidelines 4 Logo

Logo without tagline Main full colour - to be used on white or off white backgrounds. Variations for solid colour background. IUCN Barometer - Brand Guidelines 5 Logo

Logo clearance Aim to give the logo adequate clearance based on the height of the R glyph. When positioning towards a corner aim for a minimum of three R glyphs as a guide to clearance. 6 IUCN Barometer - Brand Guidelines Logo usage

Colours Navy #001440 Sunset #ff5400 Moss #124040 Pink Rose #f78cc7 Mint #57ccab Lemon #fff700 Secondary Primary Dark Grey #45474d Light Grey #e5e5e5 7 IUCN Barometer - Brand Guidelines Colours

Colour combinations Don’ts Do’s 8 IUCN Barometer - Brand Guidelines Colours

Typography a b c Stevie Sans Thin Light Book Regular Medium Bold Black 9 IUCN Barometer - Brand Guidelines Typography

Header: Stevie Sans (Medium) Body: Stevie Sans (Light) Typography data examples Lorem ipsum dolor sit amet, consectetur adipiscing elit. $33,891 million 9142 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. INVESTED JOBS CREATED 3515 TONNES OF CO2 Typography usage 10 IUCN Barometer - Brand Guidelines Typography

11 IUCN Barometer - Brand Guidelines Patterns

Patterns - Landscapes 12 IUCN Barometer - Brand Guidelines Patterns

Patterns - Animals 13 IUCN Barometer - Brand Guidelines Patterns

Pattern - Overview Landscapes Animals Landscapes Animals Hummingbird Landscapes Animals Landscapes Animals Landscapes Animals Landscapes Animals Landscapes Animals Water Arch Wave Mountain River 1 River 2 Landscapes Animals Landscapes Animals Landscapes Animals Whale Cheetah Goose Animals Landscapes 14 IUCN Barometer - Brand Guidelines Patterns

Pattern usage examples Under cutout imagery Over imagery Radiating from holding shapes 15 IUCN Barometer - Brand Guidelines Patterns

Pattern usage - do’s & don’ts When placed over a cutout make sure contrast between pattern and background is high. Making sure holding shape and pattern are the same colour Use the pattern to wrap around the important subject matter in the image Make sure pattern doesn’t cover the important subject matter in the image 16 IUCN Barometer - Brand Guidelines Patterns

Holding shapes Mound_Out Mound_In Hill_Out Hill_In Sun_Out Sun_In Landscape 1_Out Landscape 1_In Landscape 2_Out Landscape 2_In 17 IUCN Barometer - Brand Guidelines Holding shapes

Layout examples 18 IUCN Barometer - Brand Guidelines Layouts

Layout examples Brazil 9,424,80 2 12,000,000 2018 BRAZIL SHARE InfoFLR is presented by the International Union for Conservation of Nature (IUCN) with the support of the German Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety, Norway's International Climate and Forest Initiative (NICFI), and UKaid from the UK government, and is a part of IUCN's contribution to the Global Partnership on Forest Landscape Restoration. © IUCN 2018 COMMITTED HECTARES UNDER RESTORATION 151,000 JOBS CREATED 9,424,802 HECTARES UNDER RESTORATION $353 million INVESTED 1,363,935,900 TONNES OF CO 19 IUCN Barometer - Brand Guidelines Layouts