Table of Contents Our Opportunity We are reinventing the way people work and transforming the way individuals and organizations relate to the workplace. When we started, it was obvious to us that the solutions available in the market were not meeting the needs of the modern workforce and did not offer the community, flexibility and global mobility that individuals and organizations needed to grow and succeed. Rather than a static solution locked to a long-term lease, we imagined the future of work: dynamic, well-designed workspaces for less, a suite of value-added products and services, all powered by data, analytics and deeply integrated technology that helped our members unlock creativity and productivity. We believe the following trends are enabling the re-invention of work and will allow us to continue to grow our business: • Urbanization. People are moving to major global urban centers, prioritizing greater accessibility to services and increased human connection. • Globalization. The world is increasingly connected through trade and the movement of capital, people and information across borders. • Independent workforce. People are increasingly engaged in independent work. • Flexible solutions. Individuals and organizations are increasingly looking to lower fixed costs by converting long-term lease obligations into flexible solutions that can expand and contract with their evolving space needs in a capital-efficient manner. • Workplace culture. People are increasingly seeking environments that humanize the work experience. • Sharing economy. People are demonstrating a greater willingness to share, driven by a desire for value, quality and variety. Addressable Market Size Individuals and organizations turn to us directly to solve their workspace needs because of the value of our integrated solution—space, community, services and technology—and the scale of our global platform. As a result, we are able to aggregate demand and match an individual or organization to the right space, at the right time, at the right price. By acting in this role of demand aggregator, we are able to choose strategically where and how fast to grow. 6
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