2 letter Dear Friends and Colleagues, So much has transpired since we published the last edition of Sheba Pulse! FROM THE First and foremost, this edition is being published under the auspices of Sheba EDITOR Global, the newest division within the bustling medical center. What is Sheba Global? Sheba Global is the hospital’s revamped international business and marketing division, which since its recon昀椀guration this past summer, has expanded by leaps and bounds. The Sheba Global business umbrella also comprises MSR, the Israel Center for Medical Simulation, Education and Training, Global Patient Services (formerly known as Medical Tourism) and the Israel Center for Disaster Medicine and Humanitarian Response. Under the leadership of Yoel Har-Even, the Director of Sheba Global and Keren Yaniv, who helms Sheba’s business outreach and negotiations, the new division has already forged various healthcare agreements with a growing number of nations around the globe, starting with the Asian, African and Arabian Gulf regions. Sheba Director General, Professor Yitshak Kreiss and Yoel Har-Even have personally changed the dynamics of healthcare in the United Arab Emirates and Bahrain in the aftermath of the Abraham Accords, signing extensive agreements with government health authorities, hospitals and healthcare systems, as well as private ventures. These burgeoning agreements, which will likely extend to Morocco and other Middle East and North African and Arabian Gulf nations in 2022, have already created a global impact across the worldwide media. Sheba’s bridge-building e昀昀orts in the Arab world underscore its Hope Without Boundaries patient care agenda on the home front.
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