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environments p. 81 Sony Style The Sony Style store is the one 36” x 36” place where we can truly expect 40” x 60” 40.75” x 60.75” 11” x 14” 112” x 113” a unique, fully immersive Sony experience for the consumer. point of purchase window display poster The richness of such a learning promotional and informational experience should be fully poster captured by the visual display interior graphic set up in these stores. poster: valance The major difference for this Sony communication is that, in each interior graphic interior graphic instance, the Sony logo should be poster: wall column poster: event island replaced with the Sony Style logo. Relative scale dimensions are shown here from various settings in our flagship stores. 214” x 99” 24” x 90” 48” x 90” ‘what’s hot’ area banners feature banner atrium window display

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