building tools p. 32 editorial treatment The layout of newsletters and other Consider that Sony’s philosophy of simp- Never use more than one method of Reversed-out text should use ITC Avant materials that have extensive Sony copy licity and our choice of typeface are built denoting hierarchy. A headline should Garde Medium as a rule. If it is not reversed will require thoughtful creativity. There to provide a smooth and straightforward either be bolder or larger in type size than out, ITC Avant Garde Book may be appropri- are headlines, subheads, pull-quotes reading experience. With this in mind, a subhead, not both. One signal will do. ate. Leave ample space in the document and many other details to setting copy some guidelines for general editorial around blocks of text. Better to add more on a page which need to be considered. treatments follow: Make deliberate decisions with punctua- pages or edit the text down, than to cram Our hope is that, with a thorough working tion and diacritical marks. For instance, it in the available space. knowledge of the guidelines in this book, Take care of clear typographic hierarchy. bullet points should be black round points, the strategy and vision of Sony will come General rule: not stars or crosses, etc. through your editorial treatment. headline Always leave space around images. subhead Text and image should never meet in pull-quote layouts of this kind. body notes legal We have confidence that Sony’s brand stewards ( all of us) carry a good understanding of the Sony vision and philosophy. The editorial treatment of text-filled pages should simply reflect that discernment and awareness.