Digital Advertising Pre-Roll Video All videos should have clear and legible captions, and follow accessibility guidelines. The recommended placement for captions is at the bottom of the video; however, caption placement may vary based on the specific layout of the video’s platform. Since the file-naming convention for videos will show up in certain platforms, name files appropriately. Always include Southwest Airlines, the type of promotion (Rapid Rewards, sale, city, service, etc.), or the project name. Do not use coded or abbreviated language. Accessibility / Captions Foreground text needs to have sufficient contrast with background colors at least 4.5:1. Additional information for accessibility standards can be found here: All branding and disclaimer http://www.w3.org/TR/WCAG20/ should be clear of play bars Digital Style Guide Southwest Airlines Brand Style Guide | 85